Press Information

Digital marketing (digital marketing) is a field that is constantly changing. If you catch and anticipate new trends, you will probably beat the competition.

1. Don't rely too much on Google

Google still holds the "throne", but after more than a decade of dominance, it will probably come down one day. Emerging search engines such as Duck Duck Go have not yet been able to overtake Google, but the rise of it is a sign that users have been wanting alternatives to not rely too much on Google.

Marketers should keep this in mind, because Google can be a big basket, but you shouldn't put all your eggs in one basket. Because there may be many potential risks.

Search engine optimization (SEO) is important, but users can still search without using Google. Digital marketers should shift their focus less on Google and focus more on ways to interact directly with users in their market segment.

2. The rise of mobile devices

According to Google predictions, by the end of 2015, the number of mobile media campaigns will increase to nearly 50% and account for $ 29 billion in total digital marketing revenue. By 2019, mobile advertising market share will account for 72% of the total advertising market.

This is understandable because the mobile usage time of users is increasing. According to Emaketer, in 2014, the average American adult spends 2 hours and 51 minutes a day on mobile usage and this number is constantly increasing.

Mobile devices, along with user addiction, will be the focus of marketing in the coming years, which is also the trend of the crowd, and therefore, you should prioritize worthy of it.

3. Converting via social networks

For e-commerce and lead generation sites, social networks provide a great opportunity to increase conversion rates and create new conversion channels.

4. New payment methods

With the invention of EMV credit card (short for Europay, MasterCard and Visa - the international standard for credit cards with computer chips and technology to confirm transactions), it is expected to be put into widespread use. October 2015.

The public will welcome new changes regarding the payment method. These changes will have uninterrupted effects on e-commerce and online payment sites. Security issues will be the biggest concern and digital marketers will have a reassuring and educating role in this transition period.

5. Paid advertising is still in vogue

Like it or not, you will still need to pay for advertising. Many marketers think that pay-per-click advertising is dying, but other forms of paid advertising are taking its place.

For example, Buzztala, although they provide organic video advertising, but in the end it is still advertising and still have to spend money. Organic paid advertising methods are becoming more and more deeply integrated into the marketing strategy of many brands.

6. Marketing automation

Marketing automation is not something new but bigger than ever. If not too long ago, organizations that used marketing automation were just big companies with world-famous brands, now marketing automation is easy to use and affordable enough for any marketer with a budget. Tight waist can still use.

7. Content creators become more essential

Since the start of the Web 2.0 era, content has been in vogue. Nowadays, there are many content experts who think that there is too much content and it is causing viewers to overload. Is it true?

Content has always been considered a "king", an integral part of digital marketing, so hard to say that it will be obsolete someday. So even if the internal is becoming overloaded with the user, it always exists and plays an important role. Therefore, there will always be great demand for content creators like copywriters, developers, video producers, etc.

8. The algorithm will change

Search algorithms will always have changes, so marketers must update and be well prepared.

Besides using and paying attention to Google, you also need to consider the search algorithm of Facebook, Bing, or even a combination algorithm of Twitter and Google.

9. Optimize conversion rates

Conversion rate optimization is turning page followers into customers. By understanding user psychology and analyzing changes on the website, marketers can determine which elements of a website or landing page will generate the highest number of conversion customers.

Instead of spending a lot of money on advertising and increasing traffic, the marketer can focus on converting the available traffic into more sales.